New York, NY (January 31, 2023) – The National Football League and October’s Very Own (OVO®), the Canadian lifestyle brand co-founded by Drake, announced today a collaboration to create an NFL-licensed capsule collection featuring apparel for select NFL teams. The limited-edition collection will offer t-shirts, hoodies, and jackets, co-branded with each NFL team’s logos and colors alongside the well-known OVO® owl insignia.
Ahead of the collection drop, the NFL and OVO® will launch a campaign across social featuring music artists, Lil Wayne representing the Green Bay Packers, and Benny the Butcher representing the Buffalo Bills. To underscore the Canadian roots of the partnership, Canadian NFL players Jevon Holland, Safety for the Miami Dolphins, and Neville Gallimore, Defensive Tackle for the Dallas Cowboys will also showcase the collection on their social channels.
Beginning February 3, fans can purchase the collection on NFLShop.com, NFLShop.ca, and via OVO® in-store and online at octobersveryown.com.
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